Bolloré manufactures the Bolloré Bluecar, a small electric car, initially produce to showcase the company's range of electric power cells. The Bluecar was introduced in December 2011, as part of the Autolib' carsharing service in Paris. Bluecar deliveries to retail customers began in March 2012. Bolloré's Bluecar was also used in the Bluecity London car sharing scheme, which existed from 2017 to 2020.