The DS 7 is a compact luxury crossover SUV from the French automaker DS Automobiles. Presented for the first time on 28 February 2017, the vehicle's public premiere was at the 87th Geneva Motor Show in March 2017 and was known as the DS 7 Crossback globally prior to 2023 and briefly in China.
The DS7, like the Citroën C5 Aircross, is based on the EMP2 platform of Groupe PSA. Though not the first SUV for and from the brand, it is the first SUV for Europe.
The DS7 was revealed to the press on 28 February 2017, before being shown to the public at the 2017 Geneva Motor Show and marketed in January 2018 for diesel versions.
Positioning
With the DS 5 in 2011 being the last new model launched by DS Automobiles in Europe, its overall sales have been affected, falling in recent years.
As well as improving sales, the DS 7 Crossback was more comfortable, with build quality and technologies (driving aids, semi-autonomous driving) also improved.