Official Poster

The official poster for the 1934 FIFA World Cup in Italy was designed by the renowned Italian illustrator Gino Boccasile. It reflects the Art Deco and Futurist art movements of the era, featuring a powerful, muscular soccer player dressed in a blue Italian jersey, preparing to kick a ball.

Gino Boccasile

Gino Boccasile (14 July 1901 – 10 May 1952) was an Italian illustrator and graphic designer. He was one of the most important poster artists of the Fascist era.

His legacy remains complex due to his political affiliations, but his technical skill and influence on modern graphic design and advertising illustration are undisputed.