Official Poster

The official poster for the 1958 FIFA World Cup in Sweden was designed by the artist Bengt Karlsson, who often signed his work as "Bekå". True to the minimalist Scandinavian design style of the 1950s, the poster uses clean, uncluttered typography.

Bengt Karlsson

Bengt Karlsson was a Swedish commercial artist, widely known in the sports world by his signature "Bekå", who designed the official poster for the 1958 FIFA World Cup in Sweden.

Karlsson worked as an artist and illustrator during the mid-20th century. His 1958 poster was published by Ervaco-Recklam/Dalhbergs and remains a highly valued item for collectors of vintage sports memorabilia.