
Years Active: 2024–present
Genre/s: K-pop
Label/s: The Black Label, Universal Japan, Capitol
Members: Sooin, Gawon, Anna, Narin, Ella
Meovv (pronounced "Meow"; Korean: 미야오; RR: Miyao, stylized in all caps) is a South Korean girl group formed and managed by The Black Label. The group consists of five members: Sooin, Gawon, Anna, Narin, and Ella. They debuted on September 6, 2024, with the release of their digital single "Meow".
The group's name, Meovv, is an acronym for "My Eyes Open VVide". Member Ella responded to expressing the team name's "W" with two 'V's, saying, "I wanted to give visual fun," and "I liked it better because it felt like it represented each of the members."
Most members of Meovv held experience in entertainment, modeling, music, and dance, prior to their acceptance into The Black Label. American model Ella Gross entered the industry at age two and has been featured on several fashion campaigns such as Zara, H&M, and GAP. Gawon was a former YG Entertainment trainee and a former model who starred in Adidas ads. Japanese member Anna started her career as a child model and was an exclusive model for Seventeen Japan from October 2019 to December 2021.
In March 2024, the agency announced its plans to launch a new girl group in the first half of 2024. In March, it was revealed that The Black Label applied for the trademark "Méovv" across multiple categories, suggesting its potential use for their new girl group.