Peso Pluma
Born: 15 June 1999
Age:
Years Active: 2020–present
Genre/s: Regional Mexican, corridos tumbados, urban sierreño, reggaeton, Latin trap
Label/s: El Cartel de Los Ángeles, Prajin, Worms, Double P
Hassan Emilio Kabande Laija (born 15 June 1999), known professionally as Peso Pluma, is a Mexican singer-songwriter, and record producer, recognized for his work in regional Mexican music, particularly corridos tumbados. Kabande began playing guitar in his teens and started writing songs influenced by regional Mexican styles. He achieved moderate recognition with his first two studio albums, Ah y Qué? (2020) and Efectos Secundarios (2021). He rose to fame with the singles "Por Las Noches" and the RIAA-certified "El Belicón" (with Raúl Vega). This success was followed by the EP Sembrando (2022) and the controversial "Siempre Pendientes" (with Luis R. Conriquez), which marked his first entry on the Billboard Global 200.
His collaborations with Natanael Cano, including "AMG" (with Gabito Ballesteros) and "PRC", went viral on TikTok and charted on the US Billboard Hot 100. During the week of 29 April 2023, his duet with Eslabón Armado, "Ella Baila Sola", became the first regional Mexican song to reach the top 10 of the Hot 100, peaking at number 4. That same week, Kabande achieved a record-breaking eight simultaneous entries on the chart, the most ever for a Mexican artist. The song was also the fifth most-streamed globally on Spotify in 2023.
His third studio album, Génesis (2023), earned him his first Grammy Award for Best Música Mexicana Album (including Tejano) and became his first album to reach the top 10 on the Billboard 200. His fourth studio album, the double album Éxodo (2024), debuted at number 5 on the same chart, marking two consecutive top 10 albums in the US. Known for his distinctive fusion of Sinaloa-style sierreño corridos with Urbano music; specifically Latin hip hop and reggaeton, Kabande is considered a key figure in the revival of the corrido and is currently Mexico's most-streamed artist of all time.