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2026, July 30 Europe
The proposal centers on the creation of a new commercial entity—reported as FIFA Forward Enterprise (FFE)—that would manage the business side of FIFA competitions. FIFA is seeking outside investment, with reports valuing the venture at around $20 billion. Member associations have reportedly been offered significant financial incentives, including an upfront payment of around $20 million if they approve the plan before a September deadline.
UEFA's main concerns include:
A lack of consultation and transparency before the proposal was unveiled.
The possibility that private investors could gain influence over football's most prestigious tournaments.
Concerns that the move prioritizes commercial interests over the long-term governance of the sport.
Several reports say the emergency meeting will also discuss possible responses if FIFA proceeds without broader agreement. One option reportedly being considered is a coordinated boycott of future FIFA competitions, although no such decision has been made and it would require broad support from UEFA's member associations.
FIFA, meanwhile, argues that the investment would unlock billions of dollars in new funding for football worldwide and increase the financial support available to all 211 national associations. President Infantino has defended the proposal, saying participation would be voluntary and that the additional revenue would benefit the global game.
The dispute has become one of the most significant governance clashes between FIFA and UEFA in years, with the outcome of the emergency meeting likely to shape negotiations ahead of FIFA's planned vote on the proposal.