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2026, November 6 United States / International
The acquisition is intended to strengthen Fox's advertising business by allowing more precise targeting of viewers while expanding the online audience for its sports and news programming. The deal also reflects the continuing transformation of the entertainment industry, as traditional broadcasters increasingly acquire digital platforms to compete with streaming giants such as Netflix, Disney and Amazon. Fox hopes that combining its content and broadcasting operations with Roku's technology and household reach will strengthen its position in the increasingly competitive global streaming market.